Post
by Nikolaj Knudsen » 27 Dec 2013, 08:42
Part I - New content versus basic problems.
First off it's important to undestand that the situation is normal for a game at his age. Even this topic is normal. In general good online games have a lifespan of 3 - 5 years. Then these problems and posts appear. What they basically say is: "Do something or the game will die." There's always a hidden, but thinly disguised threat in that statement to the owners/developers, namely: "If You do not do anything, You will loose income".
I happen to believe that the owners/developers already know this, and that they have calculated with this. So this is no surprise to them, and by the end of the day they have 2 obvious options: One is to shut the game down, the other is to try to revive it by adding more stuff/functions and/or making changes to the graphical interface. Usually option 2 is shortlived, and there is a reason for this. What happens if they choose option 2 is, that the game becomes more complicated, which is not a problem for seasoned veterans, but may very well be a problem for newer users.
However, the owners/developers have a third option, which is very often overlooked. They can fix the basic problems in the game. Yes, there are basic problems in a game at this age. Problems, which have been forgotten. Users have found workarounds, and some of these basic problems, do not really appear as problems anymore. Also there are dead ends in a game at this age, but users became accustomed to those too. Veterans do not really care too much about all this. They tend to play their own game and there is always a tough competition in the very top, which basically comes down to, who spends the most money.
Another interesting fact is that there is a lot of focus on, why people leave. More than often we as users do not really know if people leave in large numbers, but we often use that as an argument, because it fits well with, what I have stated in the first para. However, in situations like this it is far more interesting to take a closer look at, what makes people stay, despite the basic problems. The fact that people stay doesn't mean that they are satisfied. It simply means that they haven't come to the degree of unsatisfaction, which makes them leave.
So what I'm suggesting here is to concentrate on what makes people stay and to build on that. At the same time identify the basic problems in the game and fix those problems. This is the way ahead. Do not shut down the game. It has a huge potential and it is a good game. Do not add more game functions for now. This is shortlived and will only make the game more complicated. Do not add more "fancy" stuff to the graphical interface, as that will not help solving the basic problems, because it simply serves as makeup.
In Part II I will focus on, what I believe are the basic problems, and probably present a few suggestions on how they can be solved. There is an ancient Ethiopian saying, that goes like this: "If You do not know, where to go, stay where You are or go back to where You came from."
More to follow in Part II............